Media: logo redesign
Date: 01/2026
Donna Karan New York represents bold, urban style rooted in accessibly luxury. My redesign modernizes the brand through a modular letterform system where D and K are constructed from identical geometric shapes—creating visual cohesion and structural rhythm. Pelican Extended typeface pays homage to DKNY's typographic heritage, balancing the contemporary boldness of the monogram. The monochromatic palette of charcoal grey and alabaster allows the system to function across all touchpoints with consistent clarity and urban sophistication.
Early sketches and refined ideas
