Magenta Theater is a community-oriented theater in Vancouver, Washington that strives to be a vibrant, inclusive home for live performance. My rebrand aimed to bring Magenta's natural playfulness to the forefront, shaping their personality and energy into a cohesive and polished visual identity.
The Approach
I wanted to bring the idea of playfulness that we often see in theaters back to life. The goal was to find a visual language rooted in theater without being too cliche.
Early Ideation process
Development of the final solution
After reviewing sketches, I decided to focus on spotlight solution and the most successful execution of it.
Final System
Main Brandmarks
Alternative Brandmarks
Color System
Type System
Applications: Stationary
Business Card
Envelope
Back of the envelope
Letterhead
Applications: Digital
Social Media Posts
Social Media Stories
Website Landing Page
Applications: Print
Poster
Series of Posters
Ticket
